The Challenge:
Angela Carnrite, Sr. Manager, Immersive Sales & Marketing at Thermo Fisher Scientific, discusses their journey to using digital sales and marketing applications to engage customers virtually -- and just how prolific it was to put in place prior to the pandemic.
“...when it came to our virtual world, we could put customers in the driver’s seat..and let them explore and discover... and really create that engagement that you can't really get with a 2D brochure or a powerpoint”
Hear how Thermo Fisher Scientific uses virtual laboratory/workflow configuration tools, digital storytelling applications, and interactive 3D product tours to help their customers visualize and experience their laboratories in augmented reality, giving them the power to understand a complex workflow with ease.