The Challenge:
5 years ago, Dennis Wright, Senior Director of Pharmacy Product Marketing at Omnicell, knew they had to pivot to a more effective digital customer engagement strategy to help customers visualize and digitally experience their products and solutions.
“...when customers were in front of the 3D interactive experiences they would get excited and could see how it would fit into their workflow. If you contrast that with the experience of using traditional PDF or brochures, it was vastly different, and our conversion rate was drastically higher...”
Hear how Omnicell’s prolific shift has elevated their sales and marketing teams ability to effectively tell their complex value story across all virtual meetings, briefings and events in this permanently shifting landscape.