NetApp's 3 Minute Story
The Challenge:
Lee Howard, Director of GSI Solutions Engineering at NetApp re-evaluates how they're going to market amidst the digital customer engagement pivot...
"...and I can tell you, this was scary stuff!"
Hear how NetApp utilized digital storytelling applications to successfully disrupt the muscle memory of their sales team, getting them out of product speeds and feeds and moving them towards telling stories that successfully articulate customer’s business outcomes.