How to Improve Your B2B Digital Engagement Strategy

How to Improve Your B2B Digital Engagement Strategy

In this Forbes Tech Council article, Kaon President and CEO Gavin Finn presents the impact COVID-19 has had on the B2B landscape, specifically regarding the difficulties some companies faced accommodating the shift away from in-person meetings and maintaining customer engagement in a digital-first environment.

Companies have been dealing with pandemic setbacks in the wrong ways -- to the detriment of their customers. Finn cites a multitude of common mistakes businesses and CEOs have made in their efforts to compensate for the inability to meet with buyers and demonstrate products in-person. Likewise, he stresses the importance of reinventing how a B2B digital customer engagement strategy is approached. To this end:

“What companies now need is a customer digital engagement strategy — one that is accessible to all of the different customer-facing functional areas throughout the company. The value of a strategy provides the guiding principles and the context around which each solution is conceived and created.”

Read the full article here.

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