3D Product Models
3D Product Models
Kaon’s interactive 3D Product Models (which look and behave exactly like the actual products) allow you to control your own unique product experience based on personal preference. Users have the ability to interact with photo-realistic virtual products, view integrated marketing messages, explore product options, functions, and features (e.g., remove components) and run animations demonstrating product workflow or processes.
3D Product Models are created ONCE, and reused everywhere by Sales and Marketing personnel without having to be re-formatted, re-created, or re-developed, allowing for a consistent customer interaction every time a customer encounters your product.
The Kaon v-Brief® product storytelling application lets you visually communicate even your most complex product story by immersing a 3D Product Model into its natural environment—from a network infrastructure, to a hospital, to an industrial worksite, to a geographical setting—showing how products operate together in a variety of real-world scenarios to solve customers’ problems. By incorporating consistent marketing messages inside interactive experiences, together with video, collateral and presentations, you can better tell your product or solution story while creating a repository of all marketing and sales materials available to customers and prospects in a branded environment.
In order to differentiate ourselves we must cost-effectively create a consistent and convincing product experience everywhere that Sales, Marketing and customers meet.
BUT… PowerPoint slideshows, videos and brochures aren’t compelling enough, so prospects don’t remember key product messages. Also, many customers want to engage with the products prior to purchasing.
AND… when I develop marketing content, I end up having to create something unique for each venue or piece of hardware – we just don’t have the budget or resources.
In order to accelerate Sales cycles and close more opportunities, we must deliver engaging and persuasive product information, at a moment’s notice.
BUT… products aren’t always available for Sales demonstrations and can be very expensive to ship.
AND… even if a product is available, it’s difficult to show how it works and I often don’t have a product expert available to demonstrate all the product features.